As a body lotion:

After every shower, smooth a generous amount of the lotion onto your skin, rubbing it in until fully absorbed and giving special attention to dry or recently shaved areas. 

As an IPL aftercare cream:

Using an aloe-based cream or lotion in between IPL sessions can help your skin heal and minimize any feelings of discomfort. Immediately following at-home IPL treatment, apply the Aloe Coconut Body Lotion to soothe the skin, help treated areas maintain their moisture, and protect the skin’s barrier in between hair removal sessions.